Ugg Icons

Video Website

MUTANT is a directing duo formed by partners Javier Castán and Eoghan O’Driscoll. They come from backgrounds in advertising, creative direction, fashion and photography. The result is a unique visual approach that tells meaningful stories through powerful concepts, thoughtfully framed shots and beautiful color, often drawing inspiration from art, fashion and nature,

Eoghan: eoghan@mutant.studio
Javier: javier@mutant.studio
Enquiries: hello@mutant.studio
Jobs: carreers@mutant.studio

Services: Creative Direction
Video Direction
Photography
World Building
Experiences
Campaigns

Clients: Adidas
BOSS
Coca-Cola
Dr. Martens
Montblanc
NIKE
Samsung
Seat
Ugg

Awards / Press / Lectures

2025

Lecture at NYU

2025

Best Music Video Grammy for “Amigos” by Becky G & Bibi

2024

INTL: International Poster Exhibition

New York, USA

Ugg Icons

2025 Campaign

Brief: Show the world that UGG is a global icon.
Idea: UGG's most iconic campaign ever. Iconic From The First Step, a start-studded campaign that takes us from the very first step and the birthplace of UGG through all the other steps since and beyond, celebrating the people who have crafted our iconic legacy together and confidently turning heads along the way.
Role: Creative Direction
Agency: AKQA

( Back )

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Talent: Gia Coppola (Director)
Samuel Bradley (Photographer)
Jordan Bickham (Stylist)

(Starring)
Sarah Jessica Parker, Elsa Hosk, Central Cee, Stefon Diggs, Rina Sawayama, Leah Dou, Aweng Chuol, Alton Mason, Jeremy Scott and Lil Cherry.

Also starring UGG founder and first-time model, Brian Smith 😎
Featured: Dazed, Hypebae, Highsobiety, Grazia, Elle, Rolling Stone, Complex Style, Adage, Ads of the World